Piedmont Healthcare

Brand positioning and voice, creative direction, copywriting, digital, print, outdoor, broadcast

Part of Atlanta’s history since 1905, Piedmont Healthcare had not updated its branding for more than 50 years. As the battle for share in Atlanta’s highly competitive healthcare market accelerated, Piedmont approached Kevin’s Big Table Agency for a complete rebranding. As agency co-owner and creative director, Kevin helped create the hospital system’s new brand positioning and identity. A blitzkrieg multi-media campaign including TV spots, radio, outdoor, and print introduced Piedmont’s new look and “better” positioning to Atlanta and regional audiences.

 
 
 
 
 
 
 

This :60 TV spot introduced the multi-media "Better" campaign for Piedmont Healthcare.

 

This :30 TV spot promoted cardiac services as part of a multi-channel branding campaign for Piedmont Healthcare.

 

This :30 TV spot ran statewide announcing the partnership between Piedmont Healthcare and MD Anderson Cancer Network.

 

This :30 TV spot ran statewide announcing the partnership between Piedmont Healthcare and MD Anderson Cancer Network.

 

This :30 TV spot ran statewide announcing the partnership between Piedmont Healthcare and MD Anderson Cancer Network.

It takes great courage to do great work.