Ballard Designs

Brand positioning and voice, creative strategy, copywriting, digital, print, retail & broadcast

Ballard Designs is an omnichannel retailer of globally inspired home furnishings and accessories. Kevin has been the company’s primary writer for more than 20 years, helping to shape its unique brand positioning, distinctive voice, and engaging personality. His copy appears in Ballard’s more than 35 million annual catalogs, the company’s website, and national retail stores. Kevin has also written and produced dozens of videos for the brand, including Ballard’s brand 101 presentation, profiles of prominent designers, and how-to’s for Ballard’s YouTube channel and “How to Decorate” blog.