Grady Health System

Brand positioning and voice, creative strategy, digital, print, broadcast

In 2010, Grady Health System, long known as Atlanta’s safety net hospital, was in dire financial condition. The new marketing head hired Gray Advertising to raise the city’s awareness and shine a spotlight on the problem. Kevin wrote the positioning line “Atlanta Can’t Live Without Grady” that became a multi-year, multi-media campaign credited for helping save the critical public hospital. Through his Big Table Agency, Kevin continued to evolve the successful campaign “I wouldn’t be here without Grady.” Now a fixture of Atlanta’s skyline, the regional outdoor and TV campaign continues to run today.